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Research papers

Implications and applications of trend analyses in radio research

The present paper is designed to serve as model and representation of a continuous investigation of the radio listening trends, and as such it shall contribute to the discussion about the advancement of radio programme investigations. The first step...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Rainer Arenz
June 15, 1991
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Citation

Arenz, R. (1991a, June 15). Implications and applications of trend analyses in radio research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/implications-and-applications-of-trend-analyses-in-radio-research


Research papers

Researching a global audience

As radio stations in Europe tend more towards defining their target audience, by locality, demographics, or musical taste, the BBC World Service in English continues to pursue the opposite goal of a truly global audience united only by the ability to...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Liz Fuller
June 15, 1991
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Citation

Fuller, L. (1991a, June 15). Researching a global audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-a-global-audience


Research papers

Using research for broadcasting decisions

This paper describes research done on behalf of a leading late night British news and current affairs programme, Newsnight. The editor was concerned about the ten-year-old programme's current status in the changing climate of news and current affairs...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Moira Bovill, Mike Smith
Company: British Broadcasting Corporation (BBC)
June 15, 1991
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Citation

Bovill and Smith (1991a, June 15). Using research for broadcasting decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-research-for-broadcasting-decisions


Research papers

Concentration analysis

On the basis of elementary information coming from the people-meter panel presently operating in Spain, an analysis has been made in order to go deeply into some quantitative aspects related to the TV consumption. Information is presented in respect...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Carlos Lamas
June 15, 1991
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Citation

Lamas, C. (1991a, June 15). Concentration analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/concentration-analysis


Research papers

For a supply-side marketing in television

The method of study and assessment of television programs and programming set forth here neither seeks nor cares to replace existing approaches insofar as it meets neither the same needs nor the same demands. It seeks rather to complete and enrich...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Philippe Baudelot, Margot Levine
June 15, 1991
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Citation

Baudelot and Levine (1991a, June 15). For a supply-side marketing in television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/for-a-supply-side-marketing-in-television


Research papers

Attention for and appreciation of radio programmes

The main purpose of the Radio Audience Research in Holland is to establish the number of people listening to radio. The data, gathered by means of quarterhour diaries, are used to show preferences of the audience for stations and programmes. It does...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Wilma de Haas
June 15, 1991
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Citation

de Haas, W. (1991a, June 15). Attention for and appreciation of radio programmes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attention-for-and-appreciation-of-radio-programmes


Research papers

Simulator design for more efficient tv media buying: Eat 1

The project EAT 1 is the result of managing the existing information to give useful and easy information. Nowadays, there are lots of information produced by media that professionals have to evaluate after to get some conclusions. Media normally...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Carmen Montero
June 15, 1991
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Citation

Montero, C. (1991a, June 15). Simulator design for more efficient tv media buying: Eat 1. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/simulator-design-for-more-efficient-tv-media-buying-eat-1


Research papers

Methods of radio audience measurement comparing interview and diary techniques

Within the scope of the ARD Method Test the standard instrument of radio listener research in the FRG, daily-routine survey, according to the pattern of Media Analysis '90 was tested against two versions of diary: diary with or without coverage of...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Gerhard Franz
June 15, 1991
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Citation

Franz, G. (1991a, June 15). Methods of radio audience measurement comparing interview and diary techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methods-of-radio-audience-measurement-comparing-interview-and-diary-techniques


Research papers

From media exposure to spot ratings

Up to now, the evaluation of media plans as part of an advertising strategy has only been possible at the level of the communication medium. For the medium television, supplementary data concerning the advertising medium, i.e. the spot ratings, are...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Karl Zimmer
June 15, 1991
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Citation

Zimmer, K. (1991a, June 15). From media exposure to spot ratings. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-media-exposure-to-spot-ratings